The Correct Way to Ask for a Review

To say that customer reviews are powerful is an understatement.

A few sentences in a review can take more influence on consumers than an unabridged website. A difference of one star—or even a half-star—can be all information technology takes for a shopper to choose a competitor over you. Non to mention that reviews are the top local SEO ranking factor.

Only in guild to get those sentences or that extra star, yous need to ask your customers for reviews. This can feel awkward or self-serving, merely the truth is that people mostly love to share their opinions; they but need that extra nudge.

In this guide, I'one thousand going to show you why and how to ask for customer reviews in a variety of scenarios—with examples and templates to brand your life easier!

Table of contents

• Why inquire for reviews?
• How to inquire for reviews in person
• How to ask for reviews over the phone
• How to inquire for reviews via text
• How to enquire for reviews with email
• How to inquire for reviews post-buy
• How to ask for reviews with your website
• How to ask vendors for reviews
• How to ask for reviews on social media
  
• How not to ask for reviews
• Terminal tips on request for reviews

Why ask for reviews?

Y'all can already attest to the power of customer reviews from your own shopping experiences. Remember about the number of times you've chosen a business either because of what its reviews said or simply because it had reviews. Or maybe you were never on the argue at all, because y'all knew exactly what you wanted to purchase considering yous heard great things about it from someone yous know.

The fact of the affair is, what other people have to say well-nigh your business concern carries more weight than what you accept to say well-nigh your business organization, even if they are complete strangers. Not convinced? Consider these online review stats:

• 84% of consumers trust online reviews every bit much every bit personal recommendations.
• Improving your review star rating past 1.5 could equal 13,000 more leads.
• Every 1-star increase in a Yelp rating leads to a 5-9% increase in revenue.

If that is non plenty to get you to leave your condolement zone and commencement collecting reviews for your own business, hither are some more stats that might give y'all the boost you demand:

• Consumers are willing. A BrightLocal study showed that 76% of those who are asked to get out reviews go on to practise so.
• Consumers find reviews helpful. In a study conducted past Podium, 93% of consumers said that online reviews for local businesses are every bit helpful as production reviews on sites like Amazon.
• Consumers seek out reviews. Co-ordinate to BrightLocal, 98% of consumers read online reviews for local businesses.

How to ask customers for reviews

Whether yous're looking to get more Google reviews, improve your Yelp ratings, get five stars on Facebook, or ramp up your Amazon reviews, at that place are a variety of ways to ask for them, including:

• In person
• Over the phone (or via text)
• Through your website (ideally, a reviews folio)
• Via email (email blast, personal email, company email, email signatures)
• Via social media (direct bulletin or post)
• Via cheers pages
• On receipts/invoices
• More

Nosotros'll be covering all of these and more in this mail service, only remember that you don't have to stick with simply one method of asking customers for reviews. In fact, y'all should have a few strategies running at one time to ensure a steady stream of feedback is coming in about your business organization. Multiple and recent reviews help earn you more trust from customers and also help your business to rank higher in search results
.

How to inquire for a review in person

Asking for a review in person tin be intimidating, only it is the nigh effective approach. If the opportunity presents itself, seize information technology!

Ask in response to praise

The easiest scenario would be that of a customer who approaches y'all with unsolicited praise. In this case, express your appreciation for their taking the time to provide the feedback, and then brand the proposition. For example:

Happy customer: [singing your praises]

You: That is then dandy to hear. We really try our best to [exercise what y'all're being praised for]. And thank you so much for taking the time to share your feedback.

Customer: For sure, thank you lot for providing such cracking service!

Y'all: You lot know, if you could write what you lot but said in a review on [platform], that would exist awesome. Those kinds of comments actually help prospective customers to experience more confident in choosing united states of america.

Customer: Sure!

You: Practise yous know how to do it?

Create opportunities with conversation

You don't have to wait for a customer to come to y'all to ask them for a review. More often than not y'all'll need to strike upwardly a conversation with them that will provide the opportunity. You can do so past request questions about their experience with your store, services, or products upon checkout. Expert questions include:

• Did yous notice everything you were looking for today?
• Is this your first time [using the product you're about to purchase]?
• How is that [product y'all're purchasing]? I've tried [a similar product] but I have yet to try this i for myself.
• I hope you lot had a good experience with the states…anything nosotros could improve or that you liked?

Don't force it

Of import: Don't ask for a review upon a customer's get-go positive remark about your business. This will render your chat ingenuine and you will come off as not caring about their experience simply rather just about getting the review. Reviews improve your reputation, simply yous won't get any (and your reputation will collapse) if you don't ask in the right mode.

Instead, go a read on the customer. If their response is short and indicative that they don't experience similar talking, don't force it. If they respond positively and offer more information or feedback, keep the chat. As it comes to a close, ask them for the review. For example:

"Well hey, thanks for the feedback. We love sharing that kind of stuff with potential customers so they can experience more confident about choosing the states. If you're comfy with it, information technology'd exist awesome if you lot could share any of what you said to me in a [platform name] review."

How to ask clients for reviews over the phone

If yous own or operate a business that is customer support-heavy, you and your employees tin find plenty of opportunities to ask clients for reviews over the phone. Only choose who y'all're asking wisely. If y'all've but helped a client through a long or difficult problem, it's probably not best to ask them for a review.

However, if you have a self-proclaimed satisfied customer (ideally if they limited gratitude for your aid), this is a great time to inquire for a review.

"I'thou glad we were able to help yous today and we so appreciate your business organization. If you accept the fourth dimension and wouldn't listen, we'd love information technology if you shared this experience on [review platform of your choice]. People really like to encounter that they'll get the support they need should an result with our services ascend, client accounts, of course, are the all-time mode to evidence that."

You'll make your customer feel appreciated and valued which not just increases customer loyalty but will also increase the chances of them actually giving you that review.

How to enquire for reviews via text

Text message advice is increasingly pop for businesses today, and you have 2 options if you go this route.

Personal request

Business organization: Hi Mike. We just completed your spring lawn cleanup. Looks cracking, bring on some rain!

Mike: Capeesh information technology. Tin y'all email me the invoice?

Business: You bet, I'll send information technology this night. Later looking over the grand, I'd honey to get your feedback in a Google or Facebook review if you have 60 seconds. Just click here: [link].

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SMS service

There are also SMS review request services that tin can prepare automatic texts after appointments and purchases.

Thanks for visiting [business proper name]! Share your feedback at [link]. [We actually read it!]

Epitome source

How to enquire for reviews via email

Using email to ask for reviews is a solid arroyo for businesses. First of all, information technology's even so a swell channel for communicating with your customers: 91% of consumers open their e-mail on a daily basis, and 58% of consumers check their email before doing anything else online. 2d, you can include the link to the review platform right in the electronic mail and fifty-fifty exam out different formats and language.

You tin inquire for reviews via email in the form of an email nail or personal email.  You may desire to exercise one broad email or segment it out as you see fit. Here are some simple templates to follow.

Review asking email template #1

Hey anybody!

Positive reviews from awesome customers like you help other [athletes, parents, artists, ec] just like you lot to feel confident about choosing [business name]. Could you lot take 60 seconds to go to [link to review platform] and share your happy experiences?

We will be forever grateful. Thank y'all in advance for helping us out!

Review asking email template #2

Hey anybody,

Did you know that the number of [business concern proper noun] fans has doubled since last year? Nosotros must exist doing something right! And whatever that is, we want to go on doing it. And then tell us!

If you have ninety seconds today, we would dear it if you went to [platform] and wrote a review. A few sentences is all it takes! This enables us to go on providing the all-time experience possible for you lot, and helps others sympathise how [ business name] can brand their life easier.

Thank you in accelerate!

Review asking email template #iii

Dear [first proper noun]

Thank you for your recent buy. We promise y'all love information technology! If you do, would you lot consider leaving us a [platform] review? This helps us to continue providing swell products and helps others like you to find united states of america and make confident [particular] decisions.

Thank you in advance!

Review asking e-mail template #iv

Nothing can brand a client experience quite as appreciated every bit when they receive a personal e-mail from the business owner. Choose a handful of loyal customers who accept done a great deal of business with you, or customers with whom you're hoping to cultivate lasting relationships, and send them a personal note thanking them for their business organization and asking for the review.

Hullo [first name],

Nosotros have a quick favor to ask. Would y'all mind heading to [platform] and writing a quick review?

Reviews help u.s. proceed upwardly with your needs and they also assistance others like you to make confident decisions about [your topic].

Review or non, we withal love you!

Hoping to see your smiling face soon,

[Name]

Company-wide email

Involve your employees in the procedure. Stress the importance of customer reviews to your staff and ask that they send personal emails to customers. Permit them know that they would be personally contributing to the growth of your organisation and they'll feel empowered to participate in the initiative.

How to enquire for reviews postal service-purchase

For some businesses, asking for a review immediately later their purchase makes sense, while others may want to wait to give the customer time to use it. Be sure to cater your post-purchase review requests accordingly.

Thank you cards

With a design tool similar Canva, yous can hands create picayune cards to become in your production packaging, attached to receipts, or next to the mints that encourage reviews. The menu tin can say something similar:

• "Did y'all enjoy working with usa? Leave a review!"
• "How did we do? Let united states of america know by leaving a review at [link]!"
• "Got feedback? We'd love to hear it! You can leave us a review at [link]."

Purchase confirmation emails

Postal service-purchase trigger emails are great places to ask for reviews. Here are two short and sugariness ways to asking reviews or feedback in your after-purchase thank you lot pages:

"Thanks for your purchase! If y'all enjoyed your shopping experience, tell u.s. (and others) about information technology!"

"Cheers for your purchase! If you are happy with your [new product], please take a infinitesimal to review it hither [link to review platform]."

Chewy's electronic mail is a neat example of providing the bodily items the customer purchased and a link to review each.

We'd love to hear how you and your pet enjoyed these products. Please go out a review and so we tin share it with other pet parents only similar yous.

And I particularly like this one by Biscuiteers considering they include others' reviews. This helps requite customers a starting point then they're not starting from scratch.

Thanks so much for your contempo society. Buying pressies should be good fun and we're curious to discover how easy you found it. If you tin spare a few minutes to get out united states a review we'd exist super grateful!

How to ask for reviews on your website

You tin include a CTA to leave a review in diverse places on your website, but many businesses do good from having a defended reviews or testimonials page attainable via their main navigation (equally this is 1 of the first things a prospective customer seeks out when considering a business).

Accept a "leave usa a review" page

In the example beneath, this business has a review detail in their main navigation, with the ability to read and exit reviews.

In the "get out a review" page, y'all're asked to requite a thumbs upward or a thumbs down. Once you striking the thumbs up, you lot're prompted to go out a Google review.

Include existing reviews

Exist sure to accept a page that show existing reviews, or to include them right on your "leave a review" folio. This shows people how short their review tin can be and gives them a starting signal.

Many content direction systems have a plugin or script that allows yous to amass your reviews from other platforms into a feed on this folio. But you can likewise add them manually. Either mode, it is best to accept the reviews appear on the page in text form (as opposed to screenshot or prototype). This is considering reviews are often packed with important keywords that can boost your SEO, but Google won't pick up on these words if they're in prototype class.

How to inquire for reviews from vendors

If y'all do a lot of B2B work, consider your vendors and partners for reviews. Other business owners sympathise the value of a review, and leaving 1 on their website or list may be enough to go one from them without even request.

Withal, at that place are opportunities to ask for reviews from them as well. If you lot find yourself in a meeting with a client or a business partner, don't be afraid to simply say,

"Mr. Smith, I really accept enjoyed working with y'all on this project and value your insight. Would you be willing to share your experience with our company by contributing a short review for our testimonial folio?"

Or

"Positive feedback from non just customers, just also the partners nosotros work with really helps us to go along attracting more great customers and partners such equally yourself. If you lot wouldn't mind leaving a review, nosotros would really appreciate that."

How to ask for reviews on social media

You can ask for reviews on any social media platform, but Facebook should be your top priority since it'southward a acme review site.

Ask and include a link

What ameliorate way to get Facebook reviews than via Facebook post? In the simple instance beneath, this insurance bureau writes:

We 50❤️ VE our customers! If you want to show us some love, get out u.s.a. a review!

Create posts out of existing reviews

The other way to go is to share reviews on your feed as they come in, like this local business concern does below. You tin always add together a link for customers to leave their ain reviews.

How non to ask for reviews

While you are encouraged to enquire for reviews, in that location is a right and a wrong fashion to go nearly it. Hither are some approaches you should avoid.

Incentivizing with gifts or discounts

You should not, under whatsoever circumstances, offering a discount or complimentary gift in exchange for leaving reviews. This is against the terms and conditions of many review platforms like Yelp and Google, and can lead to a high volume of depression-quality or star-only reviews (with no text). The purpose of reviews is not primarily to benefit the business just to empower prospective customers to make informed decisions.

Yet, a pay-it-forward campaign like the one beneath would exist perfectly suitable. Information technology reads:

For every review we receive nosotros will donate upwardly to $10 to the Brand-A-Wish Foundation

Ownership reviews

Over again, this policy is in place to go on review platforms honest and accurate.

Asking apologetically

Don't exist afraid to ask for reviews. People (as mentioned above, 67% of people) are generally willing to get out reviews. People similar beingness heard, and will be actress willing to lend their voice to a company they feel has met their expectations, equally a style of returning the favor. Plus, you lot are empowering them to give other consumers only similar them the confidence to make an informed conclusion

Non responding to reviews

Don't forget to respond to reviews. First off, this is a way of acknowledging and expressing appreciation for the customer' taking the fourth dimension to do so. Second, this can help you to build customer relationships and retain more of them. Finally, it shows the rest of the public that you are attentive to the voices of your customers. Responding also builds engagement and action on your listing, which Google takes into account when ranking business listings.

Final tips on asking for customer reviews

In that location are many ways to ask for reviews, only the about effective method and/or platform volition be different for each business. Equally mentioned in a higher place, your best bet is to have a few strategies in place at once, and to experiment with item methods to notice out which i(south) work all-time for you lot! Merely call up these key takeaways:

• Reviews aren't selfish; they empower your customers to help other consumers brand smart and confident decisions.
• Be genuine and don't force it.
• Go along email correspondence short and sweet. The faster the e-mail reads, the easier they'll perceive the procedure to be (a copywriting psychology principle!).
• Brand information technology as easy equally possible for the client to leave a review (including using short, easy-to-remember links for printed materials).
• Remember that customers are willing to exit reviews.
• Respond to reviews, good and bad!

A steady stream of good-quality reviews is essential for your reputation, ranking, and ultimately fifty-fifty your acquirement. So follow these tips and get a review strategy in place asap!

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Source: https://www.wordstream.com/blog/ws/2020/07/16/how-to-ask-for-reviews

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